Harnessing Growth Of WordPress, SaaS
& Hosting Solutions.
I help products grow through content strategy, product marketing, and GTM execution, from feature launches and positioning to onboarding flows, comparison pages, and everything in between.
The Approach
Good products still need someone to tell their story. I’ve spent four years doing exactly that, across WordPress plugins, SaaS platforms, and hosting solutions, helping teams turn features into adoption and traction into growth.
At Startise and WPDeveloper, I’ve touched nearly every part of the funnel: from launch planning and positioning to onboarding flows, comparison pages, email campaigns, and content that drives organic traffic for products used by over 5 million people worldwide.
Product Marketing & Launches
Positioning new features, writing launch copy, building landing pages, and supporting GTM execution across WordPress plugins, SaaS tools, and hosting platforms.
Content Strategy & Growth
Building content systems that compound, SEO articles, comparison pages, tutorials, AEO-optimized content, and onboarding guides that move users from discovery to activation.
User Retention & Engagement
Email campaigns, in-app messaging, feature spotlights, and competitive analysis that reduce churn and keep users understanding the value of what they’re already using.
Products I’ve Worked On
WordPress plugins, SaaS tools, and hosting solutions, across the full marketing funnel.
xCloud Hosting
Cloud server management platform. I drive content strategy, feature launch copy, comparison pages, and technical guides that help developers and agencies migrate, manage, and scale WordPress sites on the cloud.
View ProfileWPDeveloper
Parent brand of a suite of WordPress plugins. I own the content and product marketing layer, landing pages, positioning docs, competitive comparisons, release notes, and growth experiments across the full product portfolio.
View Profileeasy.jobs
AI-powered recruitment SaaS. I handle product marketing end-to-end, feature launch campaigns, onboarding email sequences, sales enablement content, and positioning that communicates value to HR teams and hiring managers.
View ProfileEssential Addons
The most-installed Elementor addon with 2M+ active users. I write feature adoption content, tutorial guides, and release announcements that help non-technical users unlock plugin value and reduce early churn.
View ProfileBetterDocs
WordPress knowledge base plugin. I manage the content marketing loop, product spotlights, use-case articles, and documentation-driven content that turns the plugin itself into an acquisition channel.
View ProfileTemplately
Cloud-based template library for WordPress and Elementor. I work on growth content, landing pages for new template collections, and campaigns that drive installs and repeat engagement among designers and agencies.
View ProfileHow I Helped a SaaS Brand Add 1M+ Monthly Visitors
Work Experiences
Startise Limited
Content Marketing → Product MarketingStarted as a content writer and grew into a product marketing role. Now I own product positioning, feature launch campaigns, competitive analysis, landing page copy, and growth content strategy for xCloud Hosting, a managed WordPress cloud hosting platform, and across the broader Startise product ecosystem.
WPDeveloper
Content Marketing ExecutiveWorking across a suite of WordPress plugins and SaaS tools, Essential Addons (2M+ installs), Templately, BetterDocs, BetterLinks, NotificationX, and easy.jobs. Responsibilities span feature launch copy, onboarding email sequences, comparison pages, product tutorials, video ideation, and user retention content. Also support product managers on go-to-market planning and messaging for new feature releases.
One Little Web
Content WriterWrote long-form guides, comparison articles, and how-to content for client websites across different industries. Used Google Analytics and Search Console to track performance, identify underperforming pages, and rewrite content to recover rankings. Developed foundational skills in content strategy, on-page SEO, and data-driven content decisions.
What I Do
The full range of ways I help WordPress, SaaS, and hosting products grow.
Product Positioning
Defining how a product is framed in market, what it is, who it’s for, and why it beats the alternative.
Content Strategy & SEO
Scalable content systems, topic clusters, intent mapping, internal linking, that compound organic traffic over time.
Feature Launch & GTM
Planning and executing launches, landing pages, release notes, email campaigns, and coordinating with product and design.
Email Campaigns
Onboarding sequences, feature announcements, and re-engagement emails that move users from sign-up to active adoption.
AEO & AI Visibility
Answer-engine optimized content and entity structuring so products get cited in AI-generated answers and LLM outputs.
Landing Pages & CRO
Conversion-focused pages for product features, pricing, and campaigns, written to rank, structured to convert.
Competitive Analysis
Tracking the competitive landscape, building comparison and alternative pages, and informing positioning decisions.
Onboarding & Retention
In-product content, help docs, and lifecycle campaigns that reduce early churn and increase long-term plugin and SaaS retention.
Side Projects
Things I build on my own time, shipped, live, and used by real people.
Worldly
worldly.towfique.comAn interactive world atlas, drag the map, spin the 3D globe, and open any of 242 countries for facts, capital, languages, currency and live local time. No trackers, no third-party scripts.
Visit ProjectNoor
noor.towfique.comA free daily Islamic companion, accurate prayer times for any city, the full Qur’an with translation and recitation, Qibla direction, and Zakat calculators. All 114 surahs, 6 hadith books.
Visit ProjectAskBangladesh
askbangladesh.towfique.comA single window on Bangladesh, all 64 districts on a live vector map, plus prayer times, gold rates, currency conversion, travel guides, and a government directory. 12 tools in one.
Visit ProjectCommunity Events
Not just online. Showing up for the WordPress community in person.
WordCamp Rajshahi 2026
Joined the WordPress community at WordCamp Rajshahi 2026, connecting with developers, agency owners, and fellow marketers, trading notes on building products in the WordPress ecosystem.
Thinking Out Loud
Perspectives on product growth, AI, WordPress, and what actually moves the needle.
I Spent Almost A Week With EmDash. Here’s Why WordPress Should Be Worried. But Not Yet.
Read ArticleHarness Engineering: Why the System Around the Model Matters More Than the Model Itself
Read ArticleFrom Content Writer to Product Marketer: What Four Years Inside a SaaS Ecosystem Taught Me
View WorkLet’s grow your product together.
Whether you need a product marketer, a content strategist, or someone who can do both. I’m open to new opportunities and conversations.